BlueTriton and Teads Launch Industry-Leading Sustainability Initiative Focused on Carbon Emission Reduction
BlueTriton Brands and Teads, the global media platform, announce a first-to-market sustainability initiative that will reduce the carbon impact of BlueTriton’s digital advertising practices. This sustainability initiative will optimise the footprint of Teads’ delivery of BlueTriton's ads and addresses the main drivers [...]
Havas Media Group Becomes First Agency Network to Implement Lumen’s Attention Data into Planning Tools on a Global Scale
Havas Media Group (HMG) furthers its industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. [...]
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