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  • Half of UK Consumers Plan to Reduce Their Carbon Footprint Through Food Choices

     Teads, the global media platform, has announced the results of its latest consumer survey in partnership with Kantar. The research commissioned in the UK revealed that sustainability is as great a motivation as wellness for consumers' food purchase and lifestyle [...]

  • Good-Loop Launches Green Watermark For Climate-Friendly Ads

    Global ad tech platform Good-Loop today launched a new green watermark that shows consumers whether an online ad is environmentally-friendly.   Digital campaigns contribute significantly to the ad industry’s global carbon footprint. A typical online campaign emits 5.4 tonnes of carbon dioxide [...]

  • Almost 60% of Content Containing Climate Change-Related Keywords is Brand Safe

    GumGum, Inc., a global media and technology company that specialises in contextual intelligence, have released data indicating that a majority of online content containing keywords related to climate change is actually safe for brand advertising. The findings come from analysis [...]

  • Going Green and ‘Phygital’ for the Retail Golden Quarter

    In this article written exclusively for ExchangeWire, Emily King, commercial director, Tug, discusses how sustainability and hybridising the physical and digital retail experience can be used to drive sales throughout the holiday period. As the UK’s retail industry enters the lucrative [...]