In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? Industry experts peer into [...]

In today’s ExchangeWire news digest: Meta’s targeted ad model takes a hit as European Union privacy regulators rule against its use; and European tech companies drop over USD$400bn (~£328.2bn) in value due to funding freeze. Meta’s targeted ad model to be [...]

In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions [...]

LightBox TV, the ad tech company that’s solving fragmentation within the CTV sector, has today (November 22nd, 2022) announced it has secured £1 million in a joint funding round led by UK-based FirstPartyCapital and US-based AperiamVentures. Founded in London at the [...]

Qwarry has announced a partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This new partnership makes Qwarry’s semantic data more accessible to advertisers as advertisers seek out privacy-centric addressability solutions.  The gradual disappearance of [...]

StackAdapt, the leading self-serve programmatic advertising platform, is expanding its partnership with Adsquare to include more global solutions, including a footfall measurement solution and global audience targeting segments.  The expanded partnership furthers StackAdapt’s ability to provide transparent performance data and scalable [...]

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the successful delivery of the world’s first anamorphic programmatic DOOH campaign.  The campaign was activated for RE/MAX of Southern Africa, the leading global real estate [...]

AdsWizz Inc, the global leader in digital audio and podcast technology solutions, has announced its success in helping Mustard.co.uk, the British motor insurance comparison website, to increase purchase intent and brand awareness by utilising AdsWizz’s Dynamic Creative Optimisation (DCO) technology [...]

Today (7th November 2022) saw the announcement of a partnership between DanAds, the industry leading provider of fully automated self-serve infrastructure technology, and McClatchy, one of the largest media companies in the United States with over 80 million unique visitors. [...]