Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using [...]

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today (November 3rd, 2022) announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong, [...]

Seedtag, the leading contextual advertising company, is strengthening its competitive positioning in the US by partnering with attention measurement provider, Adelaide, to help clients move beyond viewability and gain a deeper understanding of media quality.  Adelaide leverages a machine learning model [...]

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem.  Crucially, the increasing prevalence [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, has today (October 18th, 2022) unveiled Custom AI, a new targeting technology for brands. This new technology improves campaigns’ affinity targeting by 92%, providing advertisers with fully personalised machine learning [...]

Today (October 11th, 2022), LG Ads Solutions announced the official opening of the London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the [...]

Audience behaviour and lifestyle changes over the past couple of years have been unpredictable. As new routines and behaviours have been established, independent out-of-home (OOH) agency, Talon Outdoor, has created valuable insights to identify how city centre audiences have adapted [...]

Illuma, the British contextual AI specialist, has appointed a global client director to support its growing network of global brands and agencies. Rosa Almarza is an award-winning marketing and digital transformation expert who spent 13 years at Procter & Gamble, leading [...]

Ahead of next week’s ATS Singapore 2022, John McNerney, senior director of platforms, APAC, Yahoo, details how an omnichannel approach, leveraging emerging formats and technologies, can be successfully used to adapt to evolving customer journeys. The ad tech landscape is rife [...]

Old El Paso, the market leading Mexican food brand from American food producer General Mills, and Mindshare, the media services company that is part of WPP, today (September 14th, 2022) announced a joint partnership with Captify, the leading search intelligence [...]