Cohorts and Consented Data for a Post-Cookie Future: Q&A with Julie Vuibert, Permutive
Ahead of ATS Madrid 2022, Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting. How prepared do you believe advertisers [...]
Amobee Partners with SeenThis to Deliver Streaming Advertising at Scale
Amobee partners with Swedish media-tech company, SeenThis, to drive maximised consumer attention through innovative adaptive streaming ad formats The fast-evolving demand for video advertising formats underlines brands’ desire to deliver an enhanced and highly-engaging consumer experience throughout the digital publishers and [...]
Verve Group Rebrands Beemray to Moments.AI™, Launches Next-Generation Data Platform for Contextual Targeting
Verve Group has announced the launch of Moments.AI™ (formerly Beemray), the first of its kind, real-time contextual targeting solutions for brands, further strengthening its position as a leader in privacy-first advertising solutions. The acquisition of Beemray’s data platform in 2021 fueled the [...]
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