In this exclusive Q&A, Monty Weber (pictured below), global digital lead at OMD and Wires 2021 judge, evaluates the industry's readiness for the post-cookie era, and shares his thoughts on some of the most prominent alternative targeting solutions.   Has ad land [...]

Eyeota, the leading data partner to global enterprises, today announced it has partnered with Illuma Technology to bring AI-based contextual audience expansion tools to a post-cookie ecosystem. This partnership will provide an entirely unique way for advertisers to reach their [...]

ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity in digital advertising. ID5 surveyed 133 digital advertising professionals through October and November 2020 [...]

Unified targeting company Semasio today announced that it has appointed Raquel Carvalho as product director Insights, where she will be responsible for conceptualising and developing a qualitatively new Insights product, which will be integrated with Semasio’s Unified Targeting Platform. Raquel joins [...]

eBay Classifieds Group UK, which encompasses classified ads platform, Gumtree, and motoring platform, Motors.co.uk, has today announced a partnership with data connectivity platform LiveRamp® (NYSE: RAMP) to utilise its Authenticated Traffic Solution (ATS) to help improve its data-driven marketing capabilities [...]

Ogury, a global technology leader in mobile brand advertising, announced today the release of Personified Targeting. This AI-Powered breakthrough technology brings the company’s unique, in-app audience data onto the mobile web, for highly relevant mobile web targeting, without the use [...]

Ogury, le spécialiste du brand advertising sur mobile, annonce le lancement de Personified Targeting. Cette technologie intelligente transpose sur environnement web mobile les données d’audience in-app exclusives dont dispose l’entreprise. Avec Personified Targeting, Ogury assure ainsi un ciblage de haute [...]

Ogury, der global führende Anbieter für mobile Marken-Kommunikation, kündigt heute die Einführung von Personified Targeting an. Dieser Ansatz ist durch AI-Technologie gestützt, welche die einzigartigen In-App Zielgruppen Daten des Unternehmens ins mobile Internet überträgt. Dadurch kann Ogurys hoch relevantes Targeting [...]

Ogury, tra i leader mondiali nel mobile brand advertising, annuncia oggi il lancio di Personified Targeting, introducendo una tecnologia alimentata dall’intelligenza artificiale che coniuga i dati delle app con quelli del mobile web, assicurando il raggiungimento di un target specifico [...]

Ogury, líder tecnológico global en publicidad de marcas premium en dispositivos móviles, anuncia hoy el lanzamiento de Personified Targeting. Esta tecnología innovadora basada en Inteligencia Artificial, lleva la data exclusiva de audiencias in-app que la compañía posee al entorno de [...]