Zefr, the leader in brand suitability, targeting, and measurement within walled garden environments, announced a significant expansion of its brand safety and suitability measurement product with TikTok. Global advertisers will now have the ability to deploy advanced brand suitability controls, [...]

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until autumn 2024. In that time, Google’s Privacy Sandbox, the final phase [...]

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from industry experts. Considering the success programmatic has seen across a myriad [...]

On today’s ExchangeWire digest: TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime & Walmart+; Amazon Loses Appeal Over Targeting UK Consumers  National security concerns in the US have led to the introduction of a [...]

RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (March 6th, 2024) announces the strategic appointment of Guy Jackson as chief commercial officer. With Jackson’s extensive industry acumen and network, his hire comes at [...]

Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE - Media For Europe), specialised in digital advertising strategies, and Samba TV, the leading provider of TV technology for audience data and omniscreen [...]

Today (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data collection platform. The patent, initially granted in the EU, covers the Lumen eye-tracking platform’s ability to collect points of interest [...]

RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (February 20th, 2024) announces two key appointments, Paul Blackledge as chief technology officer (CTO) and Clay Lenhart as chief architect.  With these hires, RAAS LAB will [...]

Adform, the most powerful and safe media buying platform built for the game changers, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (January 16th, 2024) announce the launch of new CTV targeting [...]

In a strategic move that anticipates the imminent shift in digital advertising, Zeotap Data, the leading provider of people-based digital audiences, has announced a partnership with Illuma, the leader in AI-powered expansion and optimisation. This collaboration offers a new tactic [...]