The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering by using Permutive’s innovative Audience Platform solution. Reaches 5 million users in activatable social networks  Has the capacity to enrich profiles of nine different audience [...]

Hawk, a leading European player in digital omnichannel advertising, recently acquired by Azerion, announced a strategic partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. For the first time, Hawk’s platform will give advertisers [...]

As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance. Scott highlights how the decline of third-party cookies is reshaping data [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a groundbreaking data collaboration with Experian, the world’s leading global information services company. The collaboration marks a major milestone in the advertising industry, as PubMatic becomes [...]

Seedtag, the leading global contextual advertising company, has launched its advanced Contextual Audiences powered by its proprietary contextual AI technology, Liz.  With the launch of Contextual Audiences, Seedtag is providing advertisers with a new targeting capability that empowers them to engage [...]

Finnish buying intent data platform, NinaData, has announced its integration with Equativ, the leading independent ad tech platform. NinaData's advanced contextual targeting and buying intent capabilities are now available in Equativ’s Buyer Connect (EBC) digital ad curation platform – enabling [...]

La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du ciblage contextuel sémantique de Weborama allié à l’identification déterministe First-ID. Elle permettra aux annonceurs de mener des campagnes de retargeting [...]

In a groundbreaking collaboration that is set to redefine the landscape of mobile in-game advertising, NumberEight, a leading behavioural intelligence company, and Adverty, a pioneer in In-Play advertising, have achieved remarkable success across European markets. This partnership has introduced revolutionary [...]

Nano Interactive, a leader in ID-free ad targeting solutions, has announced a new partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This new partnership provides greater choice for buyers, as Nano’s AI intent-driven [...]

Zeotap Data, a leading provider of fully-consented, people-based data solutions, announces the launch of 'Zeotap Tribes',  a collection of 12 smart audience segments.  These meticulously crafted segments have been designed by prioritising data from exclusive mobile telco partnerships, and aim to [...]