An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which enhanced automation and detailed data can be utilised to elevate advertising campaigns. With the deprecation of third-party cookies drawing nearer, [...]

Ogury, le leader mondial de la publicité personnifiée, permet aux annonceurs d’optimiser leurs campagnes sur le KPI de l’attention grâce à la technologie développée par xpln.ai. Dans un monde sans identifiants publicitaires, cibler la bonne audience est le point de départ [...]

Zeotap Data, the fully-consented people-based, deterministic data composed of over 500 million unique IDs, announces a new partnership with TikTok for Business, the ad platform of the popular short-form video entertainment platform, TikTok. This strategic collaboration aims to enable advertisers [...]

Adsquare, a leading location intelligence company, is proud to announce the imminent launch of its highly anticipated new platform, featuring an enhanced user interface and a groundbreaking addition: location analytics. This transformative offering is set to redefine how businesses harness [...]

This week: Meta prohibited from unconsented ad targeting, AI21 Labs cinches USD$155m (~£122m) in funding... In a win for fair ad targeting, the Oslo District Court dismissed Meta's plea for an injunction against an ad targeting ban imposed by Norway's data [...]

Although Google has been talking about deprecating third-party cookies since 2020, it finally appears to be making good on its threat: early next year, third-party cookies will be switched off for 1% of Chrome users, the tech giant announced in [...]

Adlook, a next-generation brand growth platform powered by Deep Learning, and Adsquare, global location intelligence platform, are proud to announce their partnership. The collaboration provides advertisers with a comprehensive solution that guarantees performance and enhances brand growth.  Adlook's advanced Deep Learning [...]

Equativ, the global leading independent ad platform, has announced a key partnership with Nano Interactive, leaders in ID-free ad targeting solutions. Under the agreement, all Equativ publisher domains will offer new intent targeting solutions, without profiling or personal data, giving [...]

Plaza Premium Group, the global leader in integrated airport hospitality experiences, announced the results of a successful partnership with Crimtan, the pioneer of lifecycle marketing for programmatic advertising. Plaza Premium Group revealed that the collaboration with Crimtan yielded outstanding results, [...]

RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (August 8th, 2023) announces the appointment of Ed Maumbe as strategic growth manager. Ed will identify and lead development of business opportunities and key partnerships [...]