Mobile advertising consumption has been growing exponentially every year. For advertisers to properly engage consumers by using the latest capabilities available, they need to be using the best technology to make that happen. Writing exclusively for ExchangeWire, Renaud Biet (pictured [...]

The one thing in the advertising industry that’s constant, is change. And companies like Google are always changing the rules on publishers, advertisers, and vendors, which automatically forces change across the industry. Writing exclusively for ExchangeWire, Gonzague de La Tournelle, [...]

It’s been a difficult 2017 so far for the retail sector: Jaeger collapsed into administration, Rue 21 closed stores, and Debenhams is closing stores to focus on a more digital approach. Many retailers are failing to meet consumer expectations by realigning their [...]

While attending this year’s Marketo Marketing Nation Summit, you could feel the excitement throughout the conference. Not only from new and long-time users of the Marketo platform, but from marketers excited about their launch into the world of martech and [...]

Fraudulent traffic has been around for ages, and continues to be perpetuated with the growth of online advertising. As Rich Kahn (pictured below), CEO, eZanga explains, advertisers need continued education and technology to tackle this neverending problem and eliminate this [...]

Speed, scale, and mass targeting — it’s not hard to see why the lure of programmatic benefits has led digital advertising to become an industry defined by data. But, as Giovanni Strocchi (pictured below), CEO of ADmantX, writes, such a one-track approach [...]

From transparency, to customer data, to campaign optimisation – what questions should you be asking to get the most out of your tech provider? In this piece, Paul Wright, CEO, iotec, offers a checklist for opening up the conversation and gathering [...]

Did you build the house you live in with your own hands, or did you buy or rent it from someone else who did the hard work? To ask such a question on ExchangeWire may seem off-topic, but senior IT leaders [...]

What takes something beyond smart programming and into the realms artificial intelligence (AI)? How is AI and cognitive computing changing the scope of digital advertising? Ahead of his keynote speech at The 614 Group’s Brand Safety Summit in London on [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Nokia back from the dead; Generating B2B leads; MWC winners; [...]