Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their business, and how will they make the platform available to any agency or activation channel? These are questions brands, publishers, and [...]

The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to come by for its ad tech companies? ExchangeWire talks to Nick Moutter (pictured below), CEO and co-founder of Admedo about how [...]

Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan (pictured below), CEO, OpenX talks exclusively with ExchangeWire about how this new solution will deliver on the true promise of [...]

ExchangeWire is delighted to announce that Rebecca Muir (pictured), head of research and analysis, ExchangeWire, has been chosen to host Women of Silicon Roundabout 2016. Women of Silicon Roundabout is an interactive forum in which Europe’s leading women in tech – [...]

Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for the automated buying platform. Careful planning and some patience, though, may be all marketers need [...]

This week’s roundup brings the local acquisition of ad network boo-box by FTPI digital, which trades viral and blogs in Brazil; a recent survey by Deloitte showing that the Brazilian audience has concerns about sharing data with companies; and a [...]

With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one of the key discussion points at, and following, the London and Cologne conferences will be [...]

The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, which are all topics that will be featured at ATS London. Tickets for ATS London on Monday [...]

There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with AOL and AppNexus playing their part. In this piece, ExchangeWire will leverage its industry-leading analysis team to ask what this [...]

The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has two conferences focused exclusively on programmatic – one of which is a joint venture between ExchangeWire and Adzine, for full disclosure. Both [...]