×
  • Surge in Marketing Automation Deals Reflects Marketers' Business Needs

    Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals only accounted for 7% of all transactions. This research from specialist M&A advisor Results International showed that data-driven and marketing [...]

  • New EU-US Safe Harbour Agreement; Admedo Secures USD$6m in Funding

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US; Admedo closes funding round; Widespace bags  €15.8m in funding; IBM buys creative agency; and Telenor [...]

  • What SMEs Need to Know About the IoT

    In 2016, many business owners are still resisting the push towards fully incorporating Internet of Things (IoT) devices into their company. However, according to a study done by McAfee, the network of devices that constitutes the IoT is set to [...]

  • Questions APAC Firms Should Ask Before Investing in DMPs

    Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their business, and how will they make the platform available to any agency or activation channel? These are questions brands, publishers, and [...]

  • The Big Divide: Why Venture Capitalists Are Failing UK Ad Tech Businesses

    The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to come by for its ad tech companies? ExchangeWire talks to Nick Moutter (pictured below), CEO and co-founder of Admedo about how [...]

  • OpenX Launches Real-Time Guaranteed: Exclusive Q&A With Tim Cadogan, CEO, OpenX

    Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan (pictured below), CEO, OpenX talks exclusively with ExchangeWire about how this new solution will deliver on the true promise of [...]

  • Developing the Future For Women in Tech

    ExchangeWire is delighted to announce that Rebecca Muir (pictured), head of research and analysis, ExchangeWire, has been chosen to host Women of Silicon Roundabout 2016. Women of Silicon Roundabout is an interactive forum in which Europe’s leading women in tech – [...]

  • Asia Brands Must Ready Programmatic Journey

    Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for the automated buying platform. Careful planning and some patience, though, may be all marketers need [...]

  • FTPI Digital Buys Boo-box; Brazilian Audience Want to Choose How Their Data is Used

    This week’s roundup brings the local acquisition of ad network boo-box by FTPI digital, which trades viral and blogs in Brazil; a recent survey by Deloitte showing that the Brazilian audience has concerns about sharing data with companies; and a [...]

  • Are Closed Platforms Selling Marketers Short?

    With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one of the key discussion points at, and following, the London and Cologne conferences will be [...]