ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light In Europe, So What Will This Mean For Accuen And Vivaki? The merger is quite rightly billed as one of the [...]

There has been so much written recently about 'programmatic'. Everything is 'programmatic' these days. What does it all mean? Who knows? Data-driven decision making? RTB-enabled buying? Automated selling? Ad-serving? ...anyone? It might seem like spin, and probably is, but the simple [...]

When Sir Tim Berners-Lee sat down nearly 24 years ago to tackle a problem that his fellow scientists were facing, it’s unlikely he thought the problem would still exist today: the absence of a unified means of exchanging data. He [...]

Paulo Cunha is Co-Founder, CEO at ShiftForward, and will present at this year's ATS London. Here he discusses the paths that can be taken for those seeking to innovate and customise in ad technology, and how most will look beyond [...]

Every business aims to acquire and retain customers at a price that drives profit. For years, business people and marketers have grappled with this task. Many business areas claim they are key to driving success; ‘advertising persuades consumers to buy [...]

PubMatic are speaking at tomorrow's AdTrader Conference in Berlin, April 18. Can you give an overview of the PubMatic proposition in the German market? We provide premium publishers in Germany with a real-time media-selling platform for managing revenue across every sales channel [...]

In the final installment on the rise of the ad tech app ecosystem, ExchangeWire speaks to Adacado, a solution provider offering a DCO solution for traders. Here CEO and Founder, Michael I. Brown, discusses the Adacado app in more detail [...]

Chris Allison is Online Sales Manager at ANZ. Here he discusses the company's relationship with Tagman, and how data insight and attribution is giving the airline brand a real understanding of the value of display's role in the purchase journey [...]

In its second piece on the rise of the ad tech app ecosystem, ExchangeWire speaks to another European player building a buy-side app that can be run across multiple platform partners. Here CEO John Snyder discusses the Grapeshot app in [...]

There has been much debate about the imminent ad tech crash. Some say there is too much VC money, flooding the ecosystem. Others say there are too many point solutions struggling to scratch a living with unsustainable businesses. So how [...]