Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available within Smart’s platform, to help allow advertisers, agencies, and [...]

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Andy Ankrah to head of technology consulting, leading a new dedicated UK practice that aims to drive business value through technology investment and [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Center of Excellence in Pune, India, with a new office facility and plans to hire top engineering talent locally. Established in 2020, [...]

Adverity, the rapidly growing marketing analytics platform, today announced it has closed a USD$120m (£86.63m) Series D financing round led by SoftBank Vision Fund 2, with existing investor Sapphire Ventures also participating in the round. Adverity’s mission is to transform marketing [...]

In today's ExchangeWire news digest: ad giant S4 Capital have acquired marketing firm Destined; high demand for memory chips send Samsung's profits up; and Japanese trainer re-seller SODA raise USD $56.4m in a series C funding round.   S4 Capital acquire Destined S4 [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Indian digital payments leader Paytm plan to go public; China’s Ministry of Industry and Information Technology issue a [...]

In today's ExchangeWire news digest: Apple announce "Private Relay", a feature that will obstruct fingerprinting by preventing advertisers from accessing consumers' IP addresses; Microsoft will shut down Internet Explorer in mid-June 2022; and Snap ramp-up efforts to make Snapchat an [...]

In this exclusive interview, ExchangeWire speaks to Simon Halstead, Vice President Exchange and Supply International, Verizon Media, to discuss how machine learning can be applied to contextual solutions to provide reach and scale in cookieless environments. What are the key opportunities [...]

In today's ExchangeWire news digest: Hamburg's data commissioner fights to block WhatsApp's impending privacy update over concerns over how Facebook will collect and use data from the platform; Applovin see their share value drop by almost 20% after going public [...]

Impact, the global leader in Partnership Automation™, has embarked upon a carefully curated Black History Month programme of events, which involves a collection of activities globally, including philanthropic activity for its staff to get involved in. This activity will see Impact [...]