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  • Adapt or Die: 7 Things Inflight Advertising Can Learn From TV Broadcasters

    Few industries remain untouched by COVID-19, but travel has been hit particularly hard by the global pandemic. Now, as the world begins to re-emerge from lockdown, it's time for the travel sector to get back in action and look for [...]

  • Charles Butterworth Joins Privacy-First Dynamic ID Provider Novatiq as Non-Exec Director

    Novatiq today (10th June) announces that Charles Butterworth has been appointed to its Board as a non-executive director. Novatiq is an innovative provider of dynamic IDs that make first-party data safe to use across new environments. Charles is a seasoned executive [...]

  • mediarithmics Raises €8m to Expand into UK

    Despite a COVID-19-induced global startup funding slowdown, mediarithmics announces its plans for UK expansion of its open and integrated Data Marketing platform with an €8m capital raise.   In an impending post-cookie world where dynamic consent management is key, mediarithmics, the first [...]

  • Impact Closes Q1 with New Clients and Partner Integrations as Partnership Economy Grows

    Impact, the global leader in Partnership AutomationTM, today announced the addition of just over 115 new customer wins in Q1 of 2020, rounding out its total client roster to more than 1,100 worldwide. New additions extend across Impact’s global reach in the US, APAC [...]

  • United Despite Crisis: How Social Media is Keeping the UK Connected

    As Coronavirus continues to disrupt business, social media usage has become a core area of concern for advertisers, proving a tricky area to capitalise on as impressions frequently fail to translate into revenue. Yet brands have also been quick to [...]

  • Clearcode Appoints New CEO and COO to Lead Ad Tech and Martech Development

    Leading ad tech and martech development company, Clearcode, has announced changes to its management board with the appointment of Piotr Banaszczyk as the new CEO and Tomasz Chmielewski as the COO. Established in 2009, Clearcode’s recent management board was led by [...]

  • Affinio Announces Strategic AI Partnership with Snowflake

    Affinio, an augmented analytics company with the mission to democratise data science across all enterprises, has today [4 May 2020] announced a strategic partnership with cloud data platform Snowflake to provide AI-powered insights to joint customers on the Snowflake Data [...]

  • IPA Publishes 2019 IPA Agency Census

    The IPA has today [29 April 2020] published its annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership in 2019. Overall numbers reveal that, at the time of data collection, the employed base in IPA member [...]

  • HospitalityUnited.Club to Host Webinar to Discuss Covid-19 Business Strategies

    HospitalityUnited.Club, a consortium of travel technology companies, will be hosting a webinar to look at how businesses can respond to and recover from the ongoing COVID-19 outbreak and prepare for recovery. The webinar will bring together industry leaders to discuss [...]

  • Industry Progress Needs Collaboration, Innovation, and Engagement

    Writing exclusively for ExchangeWire, Jonas Jaanimagi, technology lead, IAB Australia discusses why recent initiatives from IAB Tech Lab need to be adopted by all parties, in order to address the contemporary challenges facing the advertising industry. Many see the digital advertising [...]