News in brief: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in January Channel 4 to Simplify Ad Buying Platform  This year, Channel 4 will be simplifying its ad buying platform and [...]

News in brief: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI  OOH Revenue Grows 7.7% Out of home (OOH) revenue for 2024 saw growth of 7.7% year-on-year, achieving its highest ever [...]

News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok  Meta Tests Ads on Threads Meta has begun to test ads on its Threads platform “with a handful of brands in [...]

News in brief: Trump Signs TikTok Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold Trump Signs TikTok Delay and Repeals Executive Order on AI Safety  Following last weekend’s commotion over [...]

News in brief: CMA Launches Google Search Investigation; TikTok Denies Discussion of Sale to Elon Musk While Users Migrate to Red Note; Indonesia Plans Social Media Age Restrictions  CMA Launches Google Search Investigation On Tuesday, the UK’s Competition and Markets Authority launched [...]

News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC  Disney Launches New Ad Tech Tools At its fifth annual Global Tech and Data Showcase last week, Disney announced [...]

News in brief: US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples; Sony to Become Largest Shareholder of Kadokawa US Senators Urge Biden to Extend TikTok Ban Date The US Supreme Court has agreed to hear TikTok’s last legal [...]

This week on The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban; Today's MadTech Daily Undoubtedly, the biggest news of the week for the ad tech industry was Omnicom’s acquisition of Interpublic Group. The deal was [...]

News in brief: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership  Global Ad Spend to Surpass $1tn in 2024 Global ad spend is set to rise by 9.5% in [...]

News in brief: Omnicom Acquisition of IPG Confirmed; TikTok Loses Appeal Against US Ban; CMA Investigating Outbrain and Teads Merger  Omnicom Acquisition of IPG Confirmed Following news that Omnicom was in advanced talks to buy Interpublic Group (IPG), the deal has now [...]