Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter. Zefr is providing video-level signals to inform TikTok's industry-leading Inventory Filter for GARM suitability optimisations, [...]

In today's ExchangeWire news digest: the Competition and Markets Authority acknowledges there are grounds to clear Microsoft's planned acquisition of Activision; TikTok Shop faces regulatory headwinds in Indonesia; and Amazon appears set to take adverts to Prime. CMA says there are "reasonable [...]

In today's ExchangeWire news digest: British broadcasters are introducing a new digital platform to challenge streaming giants; a report from the Wall Street Journal reveals TikTok is a pool for hosting pirated movies; and the UK had outlined its plans [...]

In today's ExchangeWire news digest: Meta denies plans to bring ads to WhatsApp; Google appears to be readying Gemini, its conversational AI software, for release; and TikTok Shop opens in the US market. No ads for WhatsApp, says boss Meta's head of [...]

In today's ExchangeWire news digest: new research suggest developing AI models may breach draft EU legislation; V Pappas quits as TikTok COO; and the hearing for FTC's attempt to block Microsoft-Activision begins. AI firms risk falling short of draft EU legislation New [...]

In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins. TikTok to expand its retail offerings TikTok is reportedly developing “Project S”, [...]

Integral Ad Science, a global leader in digital media quality, today (June 14th, 2023) announced a significant expansion with TikTok, bringing its industry-leading Total Media Quality brand safety and suitability measurement product to advertisers in 30 new markets. This expansion further [...]

This week: Meta lobbied Irish ministers over data transfers, TikTok stores some creators' information in China... Another eventful week for social media giants began with reports that Meta has lobbied Irish authorities over the transfer of European Facebook users' data to [...]

In today’s ExchangeWire news digest: Twitter turns to programmatic advertising as worth plummets; TikTok CEO to lead new app; and Dentsu’s global ad report shows slowed growth. Twitter is outsourcing ad monetisation to ad tech For the first time, Twitter is making [...]

In today's ExchangeWire news digest: TikTok has been revealed to secretly store users' financial information in China; streaming giants see a drop in UK users; and Nvidia surpasses a USD$1tn (~£809.5bn) valuation. TikTok creators’ financial information stored in China The financial information [...]