Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being elevated to the newly-created role of EMEA CEO, crowning a series of high-level moves within the WPP trading desk. This [...]

APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold inventory towards ‘holisitic yield management’. As global regions go, APAC is perhaps the most diverse of them all, both in terms [...]

We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half of total US digital ad budgets. The driver; programmatic buying – set to reach more than 50% of US display [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO De Castro Ahead Of Ad Exchange Roll-Out Earlier this week it emerged that Yahoo has axed its former Chief Operating Officer Henrique [...]

Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to bear its teeth and advertisers begin to demand enhanced transparency. In short, the terms ‘privacy’ and ‘transparency’ could soon become [...]

In the first of a two-part look at the French programmatic market in 2014, insiders have told ExchangeWire the programmatic trading sector provided one of the few ‘good news’ stories in the French advertising market last year, which was described [...]

ExchangeWire sources musings on the potential implications of ad tech sales teams attempting to bypass media agencies, and the potential implications it can have on the dynamics of the market. The past couple of years have seen a common [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light In Europe, So What Will This Mean For Accuen And Vivaki? The merger is quite rightly billed as one of the [...]

GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big players, but also points to mounting pressure facing third-party tech partners as we enter 2014. This week WPP’s investment arm GroupM [...]

Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed at providing greater transparency in the online ad trading sector, bringing a near three-year deadlock to an end. The newly formed [...]