The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last May, ExchangeWire saw a fairly nascent market still testing and probing the potential of impression-level buying. Rubicon's report on the [...]

In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading independent trading desk in France. LeadMedia, a data marketing specialist with hooks into performance advertiser's CRM and data assets, is presumably [...]

TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of data-driven advertising - effectively, how all this technology, data and trading actually works (you can view all episodes here). We will [...]

Mark Connolly is the newly appointed European Managing Director at AudienceScience. Here Mark talks about the issues and challenges currently facing the industry and the important role that technology will play in 2013. I have been fortunate enough to have worked [...]

Italy is the biggest Southern European display market, now totalling 500 million euro - and growing - per year. We speak to Marco Guglielmin, Director A-Plus platform at Zodiak Media. Zodiak Media is a leading Publisher Trading Desk in the [...]

Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to an established method of media buying. We are now at a point where, although automated-led buying still has room for [...]

The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look beyond their own borders for extra revenue, and technology adoption within video is fuelling this trend.

Paul Frampton is Managing Director at MPG & Media Contacts Display is still a poor cousin to search. Through the eyes of an advertiser, this is generally the consensus. Search professes no wastage, tight targeting and is even blessed with the term [...]

"The more things change, the more they stay the same". So said novelist and journalist Jean-Baptiste Alphonse Karr (albeit in French), highlighting, of course, that as tumultuous as times are, nothing really changes. He probably wasn’t talking about the world [...]

IDG UK (part of the International Data Group), the UK's leading technology publisher with publications such as PC Advisor, Computerworld and Macworld has just announced a strategic partnership with PubMatic, which will see them open their assets to programmatic demand [...]