Sven Ruppert is Senior Project Manager at PubliGroupe Ltd. Here he discusses the newly launched Spree7 trading desk in Germany, the partnership with MediaMath and the potential of the new ad trading JV in Germany, including the potential of leveraging [...]

Simon Aurik is Co-Founder at MediaScience. Here he discusses the importance of specialist buyers, trends in the Dutch market, and why third parties like MediaScience can add value. Where does MediaScience sit in the buying chain? Are you trading desk? Demand [...]

Audience Square Set To Launch French Private Exchange In September, Offering 44 premium Site and 20 million uniques to RTB mix As reported by ExchangeWire several weeks ago, a number of top-tier premium French publishers are looking to roll out a [...]

Jukka Sundquist is Partner and Head of Display at KliKKi, a Digital Marketing company focused on the Nordics markets. Here Sundquist gives an overview of the KliKKi porposition in the Nordics, the real-time technology they are currently building out and [...]

Concerns about agency transparency remain at the forefront of advertiser thinking according to a new survey conducted by the World Federation of Advertisers and the Festival of Media. The issue of transparency in media trading will feature strongly on the [...]

AppNexus Addresses the Challenges of Rich Media in RTB AppNexus Console customers now have a fully-featured Creative Template capability, the company announced last week. The challenge for RTB is matching the capabilities of the creative to the expectations of the publisher for [...]

Tom Barnett is the Managing Director at Switch Concepts. Here he discusses the importance of the customisable real-time platform when trading ad inventory at the impression level, the huge potential for publishers to increase yield, and the critical piece [...]

Erich Wasserman is Co-Founder & GM EMEA at MediaMath. Here he discusses the MediaMath proposition in Europe, the new "Open" solution, the "private marketplace" and the Rest Of the World expansion plans. For those unaware of MediaMath - and I'm [...]

ExchangeWire is looking forward to tomorrow's ATS Sydney event. We are bringing together the region's most senior digital ad execs to discuss the emerging data-driven display eco-system - and it's likely effect on how media buying is done across [...]

There are reports in the French media that Le Collective - a loose alliance between some of France's top publishers - has agreed to set up the first publisher exchange in France. The alliance is made up of [...]