Richard Sharp is UK MD Media and Head of Trading at ValueClick. Here he discusses the centralising of the retargeting and why ad networks can still add value with their audience and delivery expertise. From an ad network point [...]

Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces.   He says how the adoption of traditional media buying by today’s industry has created silos in TV and video resulting in [...]

In what's likely to be a first for any publisher globally, TMG is announcing a partnership with ClickDistrict to launch a bespoke bidder to power its Publisher Trading Desk. Here Martin Van Der Meij discusses the new solution, the [...]

Angus McDonald, Managing Director at emerge Digital, explores why Australian publishers should follow a Darwin-esque approach to online advertising “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin [...]

Emma Wilson is Managing Director at Harvest Digital. Here she discusses the agency's trading desk, why ad networks are still important to the eco-system, the evolution of the agency model and competing with the big agency networks. Harvest set-up its own [...]

Andrew Morsy is Sales Director at Struq. Here he discusses the Struq personalised targeting solution, the company's relationship with agencies and how Struq is staying ahead of the comoditisation of the retargeting market. Agencies are beginning to adopt retargeting now [...]

Carolyn Bollaci, Country Manager for MediaMind Australia & New Zealand shares some case studies on the effectiveness of data optimisation - a critical, but less known, factor behind the success of display ads. She also highlights how using data has shown [...]

The PostView is a new column written by senior execs working in the European online advertising industry. The supply chain has always been in a permanent state of disruption. From ad networks to retargeting networks to SSPs to the Trading [...]

We are publishing another panel excerpt from the recent ATS London event. The panel in question focused on bringing brand budget into the automated channel. The panel was moderated by ExchangeWire editor, Ciaran O'Kane, and speakers included: Nathan Woodman, [...]

Jason Bigler is Director, Product Management at Google and is the point man for all of the company's display products in Europe. Here he discusses Google's European display strategy, the bespoke approach that is required, the cross-channel opportunity, and how [...]