A sharp rise in marketers' willingness to buy mobile ad formats, plus media owners' increased willingness to experiment with a wider range of auction models will spur the US programmatic advertising sector to double in value between this year and [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing [...]

Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model can seriously impact upon their bottom line.  There are a number of very important considerations when undertaking any kind of exclusive [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's Atlas; Quantcast buys Struq, and Affiperf's 'meta DSP'.   Closed ecosystem players stack up  AOL, Facebook, Google, Microsoft and a whole host [...]

Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see the ad tech firm  provide programmatic video and linear TV services to the France-based advertising behemoth, building on its Adobe [...]

Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus. Here Brian O'Kelley, AppNexus, CEO, [...]

Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry consolidation. At the risk of overusing the latest buzzword, we are in a period of serious consolidation.  It was inevitable due [...]

Earlier this week at ExchangeWire's ATS London, enterprise players were invited on stage to explain just how they could affect the ad tech space, and today (10 September) Adode went some way to answering the question with news of its [...]

This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if programmatic advertising is to become the dominant means for brands to underpin their marketing strategies by panelists and presenters. Brian O'Kelley, [...]

The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best practices for brands working with agencies, trading desks and ad tech vendors in the programmatic [...]