B2B network LinkedIn has announced the latest step in its longer term move towards an ad tech-led strategy, with the unveiling of its prospecting tool LinkedIn Lead Accelerator, which also helps marketers retarget users. The service lets marketers retarget visitors to [...]

The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic As reported by ExchangeWire this week, Publicis is re-organising some of its programmatic trading functions within the group with internal agencies [...]

In a new role, heading up strategic development for AppNexus across Europe, Nigel Gilbert has been looking at the key market indicators that could drive (and also hinder) the growth of programmatic. Here he discusses the notion of a level [...]

Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the wider Publicis Groupe fold, in a move signalling the evolution of the entities formerly know as 'agency trading desks'. In an [...]

Marketers in Asia do not have access to the necessary skills to deploy programmatic and still hold misconceived notion that this advertising model carries risks to brand safety. According to industry veteran Matt Harty, who is about to start a new [...]

Chris Bourke, Qriously, commercial director, EMEA, asks if 'opinion leaders' responsible for positively spreading information about programmatic advertising have delivered on their self-appointed brief. Everett Rogers famously argues that diffusion is the process by which an innovation is communicated over [...]

With large-scale publishers increasingly convinced of the benefits of pooling their resources to trade media via premium exchanges and therefore better compete with the likes of Google, ExchangeWire examines some of the issues around transparency and this model.   With the [...]

As premium publishers face growing pressure from scale players such as Facebook and Google, when it comes to advertising budgets, ExchangeWire explores the possibility of them acting collectively.  Under pressure to prove their value to advertisers when up against the scale [...]

The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic Advertising technology is the blood and guts of content monetisation on the internet. For most, it is unglamorous and bereft of [...]

ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google misses Wall Street forecasts; Facebook's mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath [...]