'Programmatic' and 'native' have been two of the industry buzz phrases of 2014, in this piece Rob Kramer, OpenX, general manager, mobile, explains how both approaches can be used in conjunction to maximise media-buying efficiencies as well as publishers' revenue [...]

It's been almost five years since Google's Eric Schmidt declared the company as a "mobile first" outfit, and Facebook's Atlas update brought "cross-screen" to the lexicon of ad tech in 2014. ExchangeWire examines how US-based cross-screen advertising firm Drawbridge hopes [...]

ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among 'mainstream marketers', by helping them better understand how it fits into the wider marketing mix, with Rebecca Muir (formerly of Google, Marin [...]

Wendy Hogan, ExchangeWire, contributing editor, APAC, speaks with TubeMogul's South East Asia chief, to examine how publishers in the region are changing their approach to programmatic video advertising.  TubeMogul released its quarterly 'State of Programmatic Video' report this month, revealing that all [...]

ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Google's viewability study; AdForm claims marketers are getting good at programmatic; Cross-screen is top of mind among European advertisers.  Google says less than half of all ads [...]

For three years now, Adform has collected data on programmatic trading, and at the end of each quarter, examined it to assess the progress being made by the various players. Martin Stockfleth Larsen, AdForm, CMO, explains how in this last quarter [...]

Despite Deal ID's elevation to buzzword status in recent months, it's pretty clear there is some confusion over what it actually is, why it should be used, and why exactly should we care? Angelique Reijm, Improve Digital, director of yield [...]

ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE STUDIO AUDIENCE, with panel sessions featuring representatives of the industry's leading names reflecting on the [...]

Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and more recently has begun to foray into alternative services such as online payments (HiPay) in [...]

Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there, under the banner of the trade body.    I’ve been involved in various industry bodies for many [...]