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  • Why Agencies & Intermederies Must Evolve With The Shift To Closed Ad Ecosystems And Marketing Automation

    Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined, has been aggressively pushing its data-driven bidder to most of the big trading desks globally. The new self-serve solution will be [...]

  • AppNexus CEO: 'There’s An Arms Race Going On, And You Don’t Want To Bring A Knife To A Gunfight’

    The ad tech sector is awash with money spurred by both private investment, plus funds generated by a raft of companies listing publicly, according to Brian O’Kelley, AppNexus, CEO. Speaking to ExchangeWire after his company was valued at $1.2bn after raising [...]

  • Bigger And Better: How Mobile Video Will Kill TV

    Stephen Upstone, LoopMe, CEO, asks if mobile has just leapfrogged magazines, newspapers and radio, in terms of ad spend, could TV be next? And if so, how will it overtake the king of the ad revenue channels? Mobile display advertising is eating [...]

  • ATS London Preview: Can Legacy Publishers Survive In The Era Of Long-Tail Apps?

    The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media consumption on handheld devices has posed them with an even more difficult quandary as they now compete with Silicon Valley [...]

  • ATS London Panel Preview: Click Fraud Detection And Prevention

    Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view ability generating reams of column inches, and propelling programmatic firms into mainstream press attention. Hence [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including the unveiling of the ATS London agenda, Rocket Fuel's turbulent week, the latest public spat in ad tech between TubeMogul and Turn, as well as [...]

  • Top 5 Programmatic Trends

    The IAB Europe recently published a white paper exploring pan-European programmatic trading trends in a bid to harmonise understanding in the ad tech space as well as establishing a pan-European Programmatic Trading Task Force. In this piece Mike Peralta, AudienceScience, CEO, shares his [...]

  • Gaming Brands Stall on Betting On Digital

    UK gaming brands are seeking to use more sophisticated forms of ad tech, including the use of retargeting technology as well as more sophisticated forms of prospecting, as research reveals the public are beginning to place an increasing emphasis on [...]

  • What If Advertisers Asked For An Alternative To The Agency Commission Model?

    John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the entry of enterprise players such as Accenture and IBM is bringing pressure to bear on some of the accepted norms [...]

  • Police Crackdown On Piracy Continues With Ad Replacement

    The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners from the force, as part of its ongoing battle with more nefarious elements of the [...]