Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the latest move in a Silicon Valley arms race, but also explains to his thoughts this can prove risky for brands’ [...]

In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses, and just how they must adapt to survive in the [...]

Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia's most well-respected programmatic figures – talks about his new role working with existing data segments to provide greater advertising utility [...]

Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape the UK economy, as the Government looks towards small-to-medium size businesses (SMB) to help reinvigorate the economy.

AppNexus recently held its annual summit in Europe with a host of new product announcements, which while generally greeted by the market, did raise questions from media traders, both on the buy- and sell-side alike. Here Nigel Gilbert, AppNexus, VP, [...]

With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that was rarely foreseen by advertisers and technologists alike, Volker Ballueder, Civolution, sales director, explains how ad tech vendors are attempting [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including a $100m windfall for the European tech space via way of Google Ventures, calls for changes in how advertising fees are paid, plus much more. European [...]

One of ExchangeWire's 'inside sources' shares views views on why they are bored of the same old 'USPs', and why rigorous testing of media platforms is required if  the lofty claims of enthusiastic sales professionals are to be taken seriously.   ‘Proprietary DSP’, [...]

Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this piece, he also speculates on whether or not Xaxis pivots to become the holding group's [...]

ATS Singapore is now sold out. We have close to 500 attendees attending our event on Monday, July 07. This is our biggest event yet in Singapore, and we look forward to hosting senior decision makers from the [...]