The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the retrospective at the end of 2014. But I feel the predictions for this year [...]

Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed at providing greater transparency in the online ad trading sector, bringing a near three-year deadlock to an end. The newly formed [...]

AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory on websites such as GMX and WEB.DE, in a move that could see the German programmatic ad market double in [...]

Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored audiences’ service. Last week, the digital advertising world took another great step into the programmatic era with Twitter's announcement of its [...]

IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as an attempt to solve the fragmentation problem in global programmatic supply and demand. Here Derek O'Neil, Chief Business [...]

For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the industry alike. So many boxes. So many point solutions. Where did it begin and where did it end? How could [...]

There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of "ad tech fatigue" can be seen everywhere particularly among the industry trades. This week we were treated to a number of [...]

Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed with eclectic speakers coming from different ends of the media buying jungle: from programmatic traders to traditional TV buyers. Here, [...]

ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships that they have with local businesses. It is interesting to see 1&1 in the UK really aggressively going after the local [...]

We are now one month away from the latest instalment of the ATS series - coming to Singapore on Wednesday June 12. A very limited number of tickets remain and registration is still available here: http://atssingapore2013.eventbrite.com/. The objective of ATS Singapore [...]