Transparency and trust are not new topics of conversation in the world of programmatic advertising. However, 2020 has seen these issues return to the fore as question marks were raised over whether the industry is doing enough to provide security [...]

Digital marketing is constantly evolving, and each dramatic change comes with its own set of challenges. Today, the industry is consumed with fostering transparency, and adhering to ever-tightening privacy regulation. What’s more, Google’s commitment to terminate third-party cookies from its [...]

Dentsu Aegis Network and Xandr, AT&T’s advanced advertising company, today announced a strategic partnership with the launch of Dentsu Curate. Dentsu Curate, the new programmatic supply solution from DAN, is built upon principles of quality and transparency for performance and will [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the US DOJ is reportedly gearing up to launch an antitrust suit against Google; Samsung wins a $6.64bn deal to [...]

In today's ExchangeWire news digest: S4 Capital's MediaMonks is set to seal the deal for a merger with Paris-based creative agency Dare.Win; Essence APAC appoints former chairman T. Gangadhar as its new CEO; and TAG reports the successful conclusion of [...]

Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF), designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) [...]

Programmatic trading channels for WFA members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% [...]

One year ago, on 21st August 2019, IAB Europe announced the launched the next iteration of its Transparency and Consent Framework (TCF). Based on feedback on the original Framework, TCF v2.0 builds upon the success of its predecessor by providing [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today shared the market adoption figures for the Transparency & Consent Framework (TCF) v2.0.  517 vendors including Adobe, Google, GroupM, Magnite, The Ozone Project, The Trade Desk and [...]

White Bullet Solutions, the digital marketing transparency experts today announced they have significantly increased their team of technology specialists. The increased team of technology experts will enhance the depth of knowledge and expertise in machine learning, video advertising, app/OTT advertising [...]