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  • Transparency and Consent Framework v2.0: Industry-Wide Benefits

    Last year was truly a landmark period in the context of data protection and user privacy, with the implementation of GDPR being the headline development. In April 2018 the digital advertising industry, through IAB Europe, launched the Transparency and Consent [...]

  • Supply Chain Transparency Should Have a Buy-Side Twin

    Advertising fraud has for a long time cast a shadow over the ad- and martech ecosystem, compromising everything from brand safety to industry finances, with estimates suggesting an annual loss of USD$44bn (£33.6bn) by 2022. Writing exclusively for ExchangeWire, Michael McNeeley [...]

  • A Fresh Take on Header Bidding Will Mark the Way Forward in 2019

    Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of quality inventory options available via real-time bidding, writes Moti Tal [...]

  • Will We See a More Transparent Supply Chain in 2019? Experts Predict

    The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Ever a hot topic in the advertising industry, our experts reveal how they [...]

  • Forget Blockchain; We Need Transparency

    In this piece, Daniel Spears (pictured below), programmatic director, The Guardian, explains why achieving transparency is going to be tough, no matter how much marketers demand it, because of 'opacity by design'. There is a solution, and it all starts [...]

  • Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace

    Today (17 October, 2018), six global ad exchanges have released an open letter to advertisers and publishers, outlining a set of industry principles that they are committing to, in a drive to "promote clarity and trust for every participant in [...]

  • Standards to Achieve Transparency: Q&A with Tim Cadogan, CEO, OpenX

    In this Q&A, Tim Cadogan, CEO, OpenX talks to ExchangeWire about the progress that has made in terms of transparency, the importance of an industry-wide standard to achieve further progress, and the areas of the industry that are seeing the [...]

  • New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media [...]

  • UK Q1 2018 Ad Spend Beats Forecast; FreeWheel & Integral Ad Science Partner

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1 2018 Ad Spend Beats Forecast; Partnership Between FreeWheel & Integral Ad Science; New Footfall Tracking Capabilities by mediasmart; Cedato Introduces Contextual [...]

  • AU Advertisers Still Focused on Ad Returns & Impact: Q&A with AANA CEO John Broome

    With the year at its halfway mark, advertisers in Australia remain concerned about generating greater returns and impact from their media investments. In this regard, the Australian Association of National Advertisers (AANA) continues to push the need for transparency and [...]