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  • Data to Take APAC Centrestage in 2018

    From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the new year, with market players also urging for more education. The need for marketers in this region to arm themselves [...]

  • The Blockchain Utopia Ad Tech Has Waited For

    Blockchain: Buzzword? Game changer? Try 'utopia'. After reviewing a white paper on XCHNG, Maor Sadra (pictured below), managing director and CRO, AppLift, believes there might just be such a utopia in which no single player has all the power, and where 'market' dynamics [...]

  • Independent Platforms Provide Greater Transparency: Q&A with Dan Slivjanovski, CMO, RhythmOne

    As brand and performance advertising continue to converge, issues like viewability, verification, and brand safety, are still some of the hot topics that need to be addressed across the industry. Dan Slivjanovski (pictured below), CMO, RhythmOne, talks about how they [...]

  • Ads.txt: Progress & Perspective

    One of the latest ways the industry has tried to combat fraud has been with the ads.txt initiative, allowing content owners to specifically declare who is authorised to sell their inventory. Writing exclusively for ExchangeWire, Olivier Girault (pictured below), director, [...]

  • The End of Dark Posts will Grow Social Media Advertising: Q&A with Lux Narayan, CEO, Unmetric

    Dark posts - essentially micro-targeting within a black box environment on social media - have been a huge boon to platforms like Facebook, as well as advertisers. But as the call for transparency gets louder, the future of this dark [...]

  • A Lot of Education Needs to Be Done Around Quality: Q&A with Gorka Zarauz, CQO, Smart

    What is a 'chief quality officer' and why does ad tech need this new role? ExchangeWire speaks with Gorka Zarauz, recently promoted to the role of chief quality officer at Smart, about what his role entails and how the industry [...]

  • DSPs Must Evolve to Help APAC Marketers Reduce Ad Waste

    With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is time for DSPs to be more than automated workflow tools. DSPs have not evolved much from when they were built during [...]

  • Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Agencies have struggled to adapt to programmatic; Programmatic rules digital display; and [...]

  • A New Beginning for Brazilian Digital Advertising

    Digital’s credibility has been put in doubt in recent months, mostly because of a domino effect that has driven advertisers around the world to review their advertising investments across platforms and publishers. This also applies to the Brazilian digital market, [...]

  • Facebook Revenue Soars Despite Russian Interference

    Facebook’s revenue has surged to USD$10.3bn (£7.8bn), on the back of 47% growth year-on-year. However, its shares fell, as it announced its 2018 expense forecast. The higher expenses for the coming year are mostly driven by expenditure on protecting the [...]