What is a 'chief quality officer' and why does ad tech need this new role? ExchangeWire speaks with Gorka Zarauz, recently promoted to the role of chief quality officer at Smart, about what his role entails and how the industry [...]

With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is time for DSPs to be more than automated workflow tools. DSPs have not evolved much from when they were built during [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Agencies have struggled to adapt to programmatic; Programmatic rules digital display; and [...]

Digital’s credibility has been put in doubt in recent months, mostly because of a domino effect that has driven advertisers around the world to review their advertising investments across platforms and publishers. This also applies to the Brazilian digital market, [...]

Facebook’s revenue has surged to USD$10.3bn (£7.8bn), on the back of 47% growth year-on-year. However, its shares fell, as it announced its 2018 expense forecast. The higher expenses for the coming year are mostly driven by expenditure on protecting the [...]

Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints. A survey by CMO Council revealed that 78% of marketers believed they could respond or [...]

The programmatic industry has been working towards more transparency by defining and implementing industry standards. However, there is more work to be done for a successful marketplace. Writing exclusively for ExchangeWire, Ryan Gauss (pictured below), EVP of Product, AerServ, explains [...]

The German programmatic market is in transition. While marketers are preferring the transparency offered by handling programmatic in-house, mobile attribution is thriving, with agencies to thank for good performance here. Although desktop is still taking a strong proportion of advertisers’ [...]

In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is launching the 'IAB Gold Standard' initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has [...]

The industry is crying out for a solution that allows the digital advertising supply chain to coordinate in a scalable, trustworthy, and secure way – and blockchain could be the answer. ‘Blockchain’ is the buzzword of the moment in the [...]