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  • Agentur-Gütesiegel vom BVDW; Evania Video und Fraudlogix kooperieren

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neues Programmatic-Gütesiegel für Agenturen vom BVDW; Evania Video und Fraudlogix kooperieren; Fyber bringt neue Demand-orientierte Nutzeroberfläche; und Fünf Fragen an Volker Ballueder, Rocket [...]

  • Inventory Assurance & the Adoption of ads.txt

    The IAB-approved text file, ads.txt, that aims to prevent unauthorised inventory sales, has been created to increase transparency in the programmatic advertising ecosystem. J. Allen Dove (pictured below), CTO, SpotX, talks about both the limitations and solutions of implementing ads.txt, [...]

  • Will Blockchain Transform the Ad Tech Industry?

    'Blockchain' is coming up more often in the world of ad tech, an industry that loves their buzzwords. But is there any validity to blockchain’s use in advertising? Writing exclusively for ExchangeWire, Jeffrey Seah, board member, Gravity4, talks about how [...]

  • ID5 Launches to Clean Up Cookie Synchronisation

    Today (8 September), ID5 is launched, aiming to help improve cookie synchronisation across the digital advertising ecosystem. Cookies are the default means of identifying users online. Identifying users via a cookie isn’t as bad as people believe, but the key challenge here is [...]

  • 5 Things to Know About GDPR

    It's now less than a year until new data protection rules will be introduced in Europe. Known as the GDPR, the effects of the wide-reaching privacy protection regulation still seem to be shrouded in mist for the members of the ad tech [...]

  • Buyers & Sellers Deserve Complete Visibility: Q&A with Chris Rooke, Nativo

    Transparency issues are always a top concern in the advertising industry, and rightly so with some of the methods being used. As Chris Rooke (pictured below), SVP strategy and operations, Nativo, explains, there are quite a few practices in play [...]

  • Can Programmatic Actually Be Transparent? Three Cornerstones of an Accountable Sell-Side Ad Tech Provider

    The digital content industry has taken its head out of the sand when it comes to the transparency issues in programmatic. Upheavals in the industry have once again kicked up this perennial hot button issue. But, as the buzzwords are [...]

  • APAC Agencies Must Be More Than Just Media Buyers

    Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic and, if not, provide help on how to do so. This should include data strategy and operations setup, says Vincent Niou, [...]

  • Time to Turn on the Lights: Ad Tech’s Need for Radical Transparency

    If you can’t measure it, you can’t manage it. This concept is pretty basal when it comes to organisational strategy. Unfortunately, when you apply this logic to the digital media supply chain, it becomes clear the entire system has become [...]

  • 'Transparency for a Fair Price' – Q&A with Diana Loriot, Sociomantic Labs, On the Trends in Data-Driven Marketing

    Diana Loriot is global head of service at Sociomantic Labs and leads the client services teams. ExchangeWire speak to her about global trends in digital marketing, the challenges of transitioning into new cultures, and the deplorable lack of women in ad tech. ExchangeWire: [...]