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  • Helping to Dispel the Misnomer of the Ad Tech Tax

    On 24 March the IAB announced the release of the IAB Programmatic Free Transparency Calculator to allow for charges of programmatic ad technology services during a bid request or response to be broken down, providing greater transparency. Transparency is a sore [...]

  • Publicis Media Reshuffled; PubMatic UK Appoints Paul Gubbins

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country manager for PubMatic UK; AppNexus announces video SSP; AerServ and Pixalate cooperate; and Fyber releases ad [...]

  • Glow Merges with ADTZ; Inneractive Snapped Up by RNTS

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS buys Inneractive; EU releases more details on 'Privacy Shield'; UK cultural secretary slams ad blocking; Facebook faces German anti-trust [...]

  • Header Tag Bidding: Why Transparency Matters More Than Ever

    Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being hosted at the IAB on 14 March on the topic of transparency, ExchangeWire speaks to [...]

  • Sky Invests in Programmatic; AppNexus Launches Header Bidding Solution

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP's multi-billion ad spend on Google; Alliance between Rubicon Project and [...]

  • APAC Advertisers Stuck in Ad Network Model

    While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and hold out-dated views about programmatic. Matt Harty, Asia-Pacific senior vice president of The Trade Desk, explains in this Q&A with [...]

  • Markup DSP Model Detrimental to China Ad Market

    Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful to both advertisers and publishers. This typically involves low-tier inventory bought in bulk at low CPMs, and later sold to [...]

  • Transparency in Media Buying and Programmatic Marketing

    In our latest piece from the IAB’s Display Trading Council, Berit Block, marketing director for Europe at DataXu, sheds light on the meaning of ‘transparency’ in media buying and programmatic marketing. While researching for this piece, I was reminded just how [...]

  • 33Across Launches 100% Viewability Platform in APAC Markets; Nielsen Expands Digital Ad Ratings in Asia

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: 33Across launches 100% viewability platform in three APAC markets; Nielsen expands Digital Ad Ratings into Asian markets; [...]

  • Grapeshot Brings APAC Languages to The Trade Desk; Mobile Drives 27% of Ecommerce in SEA

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Grapeshot brings APAC languages to The Trade Desk; Mobile drives 27% of ecommerce in SEA; Sizmek looks [...]