IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media publishers, and independent third-party measurement firms, has released a policy paper outlining its position on the draft proposal for a European Media Freedom Act. The [...]

In today's ExchangeWire news digest: Tencent reports its fastest quarterly growth in over a year; Meta takes its paid verification service to the UK; and Google introduces a new policy requiring publishers in Europe who use its monetisation tools to [...]

London-based independent media agency, the7stars, has announced the launch of Prospero, the first fully managed, transparent, programmatic omni-channel trading model in the UK. Built to bring real disruption and change to the programmatic marketplace, Prospero provides marketers with: Consolidation of all [...]

Nano Interactive is proud to announce its certification for the latest version of the IAB Gold Standard (2.1) as it continues to support the industry in driving greater supply chain transparency, quality, and safety. The Gold Standard is open to IAB [...]

The MadTech Sketch is back. This week Ciaran O'Kane has turned his attention to the nascent world of Web3, and in particular what NFTs and blockchain tech can really do for brands and advertisers. Web3 has always struggled with real-world [...]

ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, today announces a partnership with two market-leading attention science brands as part of its wider mission to prioritize the metric in a new era of transparent user [...]

ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores [...]

IAB Europe confirmed today (March 15th, 2023) that the APD has voluntarily suspended the six-month implementation period of IAB Europe’s action plan. IAB Europe’s action plan was unexpectedly validated by the APD on January 11th, 2023, with a six-month deadline for [...]

Hubvisor and Media.Figaro has announced the launch of DIRECT DEAL, the company’s new SPO solution for increased transparency, value, and environmental responsibility.  Built by Hubvisor, DIRECT DEAL allows Media.Figaro to offer deals via a disintermediated programmatic route, thus constituting a complementary [...]

In today's ExchangeWire news digest: Twitter will open source its algorithm in an effort to improve transparency; Microsoft and NVIDIA partner to share gaming catalogues; and Israeli start-up Chain Reaction amasses USD$70m (~£57.9m) in funding ahead of the roll-out of [...]