The Belgian Data Protection Authority (APD) has informed IAB Europe that it has validated all points of the action plan submitted by IAB Europe in April 2022 in compliance with the February APD decision.  The validation of the action plan confirms [...]

Alkimi Exchange has announced it has joined IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General [...]

SmartHub, a white-label solution designed to ease the creation of independent ad tech marketplaces for enterprises, released an upgraded platform version — SmartHub 2.0.   In the most turbulent period for the ad tech ecosystem, marked by the damaged global economy, [...]

Zefr, the global leader in brand suitability across walled gardens, today (November 4th, 2022) announced the global availability of Atrium, a new measurement suite that gives marketers a fully transparent view into their post-campaign performance and insights across walled gardens.  Rather [...]

Equativ diversifie ses fournisseurs de serveurs en initiant un partenariat avec l’opérateur OVHcloud pour accompagner la croissance de son activité en Europe. Cette collaboration est facilitée par les valeurs communes des deux entreprises, toutes deux membres des promotions du French [...]

Integral Ad Science, a global leader in digital media quality, today (October 14th, 2022) announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s viewability and [...]

Today (August 8th, 2022), LiveRamp, the leading data enablement platform, announces a strategic partnership with Reach, the UK’s largest commercial, national, and regional news publisher to use its Authenticated Traffic Solution (ATS).  ATS enables the world’s top marketers to buy authenticated [...]

Verasity, an ad tech company that prevents invalid traffic across digital video advertising, announces today (July 19th, 2022) the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL). VeraViews [...]

As formats and platforms increasingly fragment, brand safety is a question on everyone’s minds in the industry. How to best guarantee your brand is seen in the right places, next to the right content for your audience? Can extensive reach [...]

Independent advertising agency Fitzco today (June 16th, 2022) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying practice.  With access to Adelaide’s AU attention metric, Fitzco can help [...]