Connected TV (CTV) and Over-the-Top (OTT) applications represent the future of entertainment. It's expected that by 2022 55 million people will “cut the cord,” or eliminate cable completely. And with more people home-bound due to COVID-19, Connected TV inventory has [...]

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV: The Future Forward” report, which finds that 69% of UK consumers prefer streaming services to broadcast linear TV. The study of 10,500 consumers across the UK, France, [...]

In today's ExchangeWire news digest: Virginia passes the Consumer Data Protection Act, making it the second US state after California to impose such legislation; the NFL pushes for TV networks to pay more to cover games; and an EU consumer [...]

In today's ExchangeWire news digest: global mobile tech company Digital Turbine acquires publisher monetisation firm AdColony; Roku and Nielsen team up to develop TV advertising in the age of streaming; and Snap reveals they're in a strong financial position, but [...]

In today's ExchangeWire news digest: Google-parent company Alphabet are reportedly in talks to with Spanish publishers to bring Google News back to the country; the head of the CMA says that Facebook and Google hold too much control over the [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Innovid, an independent omni-channel advertising, and analytics platform built for television, to run Interactive CTV ads. Interactive CTV (ICTV) ads utilise the innovative concept of CTV and [...]

2020 was a mega year for content of all kinds, but particularly for video - with swathes of the population confined to their homes and seeking escape from the stress of lockdown, streaming platforms, connected TV (CTV), video-on-demand (VOD) and [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Roku forges a deal to rescue Quibi's content; OpenAp launches an SSP for TV; Google admits to carrying out an [...]

In today's ExchangeWire news digest: Google admits that some news media sites were excluded from its Search results in Australia as part of an experiment; WhatsApp and YouTube both climb to almost half a billion monthly active users in India; [...]

In today's ExchangeWire news digest: OpenAp launches an SSP to make automated TV ad buying a reality; the SMI reports that Australia's ad spend has grown for the first time in over 2 years; and Amazon is ranked the favourite [...]