Xandr, AT&T’s advanced advertising company, and Realytics, a leader in TV-Digital convergence, today announced a new partnership to enable buyers to execute linear TV buying campaigns through the Xandr Invest buying platform. Advertisers are looking for simplification between TV and digital [...]

Video advertising platform Unruly today announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX. Expanding on the success of LG’s relationship with sister brand Tremor Video [...]

Video advertising platform Unruly today announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetisation and automated deal management tools. CTV ad spend is expected to reach $10bn by 2021 [...]

In today's ExchangeWire news digest: Spotify acquires podcast platform Megaphone for USD $235m; WPP merges agencies AKQA and Grey into AKQA Group; and NBCU partners with PayPal to enhance its shoppable TV offering.   Spotify buys Megaphone for $235m Streaming platform heavyweight Spotify [...]

In today's ExchangeWire news digest: the CPRA passes into law thanks to a narrow majority; Netflix trials a new linear channel in France; and Apple introduces "nutrition labels" to make apps' privacy policies clearer.   CPRA passes vote The people of California have [...]

Captify, the global leader in Search Intelligence, today announced that former Comcast executive Brendan Condon has been named global chief revenue officer, charged with driving company growth worldwide for Captify. As the largest independent holder of search data outside of Google, [...]

Video advertising platform Unruly today released a study that investigates consumer attitudes and consumption habits in Singapore around connected TV (CTV) during the COVID-19 pandemic.   CTV consumption is on the rise in Singapore, with previous research by Unruly showing that 43% of Singapore consumers are spending more [...]

With more and more people consuming content via streaming, customer behaviour is changing dramatically during the pandemic. The large screens of TVs have been gaining even more relevance, which has helped to accelerate the popularisation of advertising on Connected TVs [...]

In today's ExchangeWire news digest: a report from eMarketer finds that ecommerce spend in the US has risen to levels previously anticipated in 2022; WarnerMedia announces it will discontinue its HBO and WB TV services in South Asia before the [...]

In today's ExchangeWire news digest: US House calls for big tech breakup; Jellyfish acquires Reamp and San Pancho; and Reliance calls off Viacom-18 merger with Sony. US House calls for breakup of big tech The United States House of Representatives antitrust subcommittee [...]