In today's ExchangeWire news digest: WPP is awarded management of Unilever's mainland China account; Australia's Prime Media Group reports a fall in April revenue; and NBCUniversal gets a restructure amid the Coronavirus. WPP wins Unilever's mainland China account Unilever has put WPP [...]

A new study from FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75% of UK consumers think brands should acknowledge the COVID-19 situation in their advertising campaigns.  The survey, conducted with independent market research provider [...]

Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study found that ITV’s “Apart. But Never Alone” is the most moving Coronavirus campaign in the UK (so far), attracting the [...]

In today's ExchangeWire news digest: the New Zealand government provides a $50m cash boost to media groups struggling amidst the Coronavirus; AT&T reports a loss of almost 90,000 subscribers from its paid TV services; and CVS is breaking into retail [...]

In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering; Buzzfeed puts its German offices up for sale; and FreeWheel gets set to release its unified programmatic platform. Beeswax acquires MediaGamma [...]

PubNative, a leading mobile monetisation platform and programmatic ad exchange, is expanding its product lineup with connected TV solution AdCast. The advanced product allows in-app ads to be streamed to a TV screen and is tailored to mobile-first publishers and [...]

Michael Barrett, CEO of Rubicon Project (pictured below), talks exclusively to ExchangeWire about the company's merger with Telaria, announced today [1 April, 2020] and what it means for the industry at large. 1. What are the main industry-wide ramifications for the [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GSG acquires iGraal; ITV cancels 2019 dividend and abandons revenue outlook; and Simpli.fi bolsters OTT and CTV offering.  GSG [...]

Smart AdServer, an independent adtech platform, has appointed Gérald Sauvageon - previously head of broadcast/entertainment at Google - as senior VP sales video/addressable TV. This appointment comes at a time of accelerating growth for the French ad tech company, whose [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Broadsign partners with AdMobilize; TVSquared launches always-on attribution platform; 64% increase in mobile adblocking; PubMatic releases video monetisation [...]