ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. TV is a massive area of interest - but what really defines the medium? The Future of TV is one of our eight key pillars [...]

ExchangeWire’s Industry Review will be published in January 2024, as we look at the top trends for an era-defining year. Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2024, globally. We’re [...]

In today's ExchangeWire news digest: Meta's request for an injunction against a ban from Datatilsynet is denied; Google quietly closes a class action lawsuit concerning its Play Store; and Barb announces it will take over CFlight from early 2024. Meta's injunction [...]

VideoElephant, the world’s largest premium video content library and a global leader in video content distribution is delighted to announce the launch of two new FAST TV channels, Beyond Paranormal and Travel Escapes, on the Plex platform. Beyond Paranormal and Travel [...]

In today's ExchangeWire news digest: Disney announce plans to expand their ad-supported streaming offering; advanced TV firm Cadent is set to be purchased by PE firm Novacap; and Lyft reports positive Q2 results despite tricky conditions. Disney to expand ad-supported streaming [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, and Roku, Inc., announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the [...]

In today's ExchangeWire news digest: the EU-US Data Privacy Framework is approved by the European Commission; Baichuan launches a new large language model; and Roku and Shopify partner to bring shoppable ads to TV. EU-US data transfer agreement given go-ahead The European [...]

In today's ExchangeWire news digest: new research suggests Google breached its own standards for placing video advertisements on third-party websites; the NEAR Foundation collaborates with Alibaba Cloud to enhance Web3 adoption in Asia and the Middle East; and British households [...]

As TV viewing behaviour continues to shift towards streaming services from linear broadcasting, many advertisers are finding it challenging to navigate the fragmented landscape and effectively reach viewers in meaningful ways. Furthermore, connected TV (CTV) comes with fewer barriers to [...]

Free, ad-supported TV (FAST) is experiencing something of a resurgence: be it down to households cutting back against rising living costs or growing audience frustration at the number of streaming services, ad-supported linear television channels have been quietly growing in [...]