The fastest growing ad tech business in France, KMTX, has launched its semantic targeting approach to programmatic advertising in the UK with the appointment of Nathan Salter (pictured below) as country manager, UK. The solution has seen astronomical success in [...]

In today's ExchangeWire news digest: three of the UK's top watchdogs have joined forces to tighten digital and online services regulation; streaming platform Twitch is believed to be trialling a new tool to help match advertisers with suitable partners; and [...]

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV: The Future Forward” report, which finds that 69% of UK consumers prefer streaming services to broadcast linear TV. The study of 10,500 consumers across the UK, France, [...]

One month on from ShowHeroes Group's acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former MD of Union Media and now UK country manager of ShowHeroes Group, and ShowHeroes Group CEO Ilhan Zengin (both pictured [...]

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced findings from its “Beyond the Cookie: The Future of Advertising for Marketers and Publishers” research. Amongst other key findings, [...]

Warwickshire-based marketing agency, tmwi, has appointed a new managing director, Matt Morgan, as it actively pursues growth opportunities in the market at this time. In his role as MD, tmwi Ltd, Matt will lead client services and planning and strategy whilst [...]

In today's ExchangeWire news digest: Facebook contemplates taking Apple to court, accusing the iPhone-maker of anticompetitive behaviour; Telegram reveals a new update that includes allowing users to import conversations from other apps; and the CMA launches a formal investigation into [...]

In today's ExchangeWire news digest: Google indicates that it will use FLoC for targeted advertising once third-party cookies disappear; the IPA's Q4 2020 Bellwether Report asserts that ad spend will recover despite current pessimism; and America's largest cinema chain, AMC, [...]

Fast-growing data-smart marketing services company Silverbullet announced it supported leading LGBT+ charity Stonewall to amplify trusted information about trans equality to millions of UK citizens. Stonewall, Britain’s leading lesbian, gay, bisexual and trans equality charity, recently partnered with a broad collective [...]

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has announced the appointment of Julie Selman as its new UK managing director. Selman brings with her over 15 years’ experience working across the digital advertising industry, specialising in connected TV (CTV), programmatic, [...]