Adverty, the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following the launch of its UK office earlier this year. Adverty delivers seamless advertising which connects brands and audiences through its revolutionary [...]

In today's ExchangeWire news digest: UK advertising spend fell by £1.1bn amidst COVID-19; Google Australia's managing director criticises the ACCC's draft code of conduct between digital platforms and publishers; and Baidu reaches a deal with Microsoft to supply native ads [...]

FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, today announced its partnership with STV, the home of news and entertainment in Scotland, which will allow the broadcaster to monetise its content across OTT [...]

In today's ExchangeWire news digest: eBay is reportedly nearing a deal to sell its classifieds business to Adevinta; TikTok breaks talks with the UK regarding its non-China HQ amidst growing political tension; and a recent study finds that Australians think [...]

Channel Factory, the global technology and data YouTube brand suitability platform, today announced two strategic additions to its team, Rob Blake and Spencer Janis. Channel Factory is a global technology and data platform that maximises both performance efficiency and contextual [...]

In today's ExchangeWire news digest: the US Department of Justice is reportedly making the final preparations to bring a lawsuit against Google; Facebook sees several big name brands depart for July as the argument over the site's stance towards inflammatory [...]

White Bullet Solutions, the digital marketing transparency experts, today (18th June) announced the continued ad protection partnership with The Police Intellectual Property Crime Unit (PIPCU). PIPCU is a department of the City of London Police, the national lead force for [...]

Despite a COVID-19-induced global startup funding slowdown, mediarithmics announces its plans for UK expansion of its open and integrated Data Marketing platform with an €8m capital raise.   In an impending post-cookie world where dynamic consent management is key, mediarithmics, the first [...]

Last month, the Incorporated Society of British Advertising (ISBA) released its Programmatic Supply Chain Transparency report. Responses to the report, which was carried out by PwC, varied, with some industry figures questioning its methodology and others asserting that the report [...]

How do your average Joe’s ad creation skills compare to some of the country's most renowned brands? Even better than the real thing. That’s certainly the case with ITV’s The People’s Ad Break after two homemade remakes of classic ads were found to [...]