Despite a COVID-19-induced global startup funding slowdown, mediarithmics announces its plans for UK expansion of its open and integrated Data Marketing platform with an €8m capital raise.   In an impending post-cookie world where dynamic consent management is key, mediarithmics, the first [...]

Last month, the Incorporated Society of British Advertising (ISBA) released its Programmatic Supply Chain Transparency report. Responses to the report, which was carried out by PwC, varied, with some industry figures questioning its methodology and others asserting that the report [...]

How do your average Joe’s ad creation skills compare to some of the country's most renowned brands? Even better than the real thing. That’s certainly the case with ITV’s The People’s Ad Break after two homemade remakes of classic ads were found to [...]

Video ad tech company Unruly, part of Tremor International, today (28 May) announces the appointment of former Oath and AOL Managing Director, Alex Khan, to the position of UK managing director. Following the acquisition of Unruly by Tremor International in January [...]

Sojern has released its latest findings on how travel trends in Europe are being impacted by the COVID-19 outbreak. The most recent insights, from data collected yesterday (26 May), are based on over 350 million traveller profiles and billions of [...]

When Google announced earlier this year that it would be phasing out the use of third-party cookies in Chrome within two years - following similar moves by Mozilla’s Firefox and Apple’s Safari - it heralded in a new era of [...]

In today's ExchangeWire news digest: S4 Capital's MightyHive is joined by Latin-American tech consultancy Digodat; UK media buyers cautiously anticipate some improvement to ad spend from next month; and Facebook launches the Shop feature, allowing users to buy directly from [...]

In today's ExchangeWire news digest: Google reaches out to DSPs to begin testing its new Privacy Sandbox; Buzzfeed is axing its news operations in the UK and Australia; and Dentsu Aegis Network creates unified global creative agency Dentsumcgarrybowen.   Google begins trialling [...]

As Coronavirus continues to disrupt business, social media usage has become a core area of concern for advertisers, proving a tricky area to capitalise on as impressions frequently fail to translate into revenue. Yet brands have also been quick to [...]

A collaboration between IBM and Xandr, AT&T’s advanced advertising company, and the UK’s largest commercial news publisher Reach, heralds a major breakthrough for the news industry, as publishers struggle to monetise their content despite huge demand from readers for high [...]