Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux [...]

In today's ExchangeWire news digest: tech start-ups Gojek and Tokopedia merge to create "GoTo"; Google's vice president of government affairs and policy urges the Biden administration to work more closely with the EU; and games developer Tripledot Studios raise USD [...]

In today's ExchangeWire news digest: Singapore "super app" Grab go public in the US via a record-breaking SPAC deal; media firms Univision and Grupo Televisa merge to build the US's largest Spanish-language player; and the Biden administration add 7 Chinese [...]

In today's ExchangeWire news digest: Colorado becomes the latest US state to introduce a new data privacy bill; Publicis Groupe acquire Balance Internet; and Magna forecast that the US ad market will recover more quickly than previously expected.   Colorado considers new [...]

Teads, the global media platform, today announces the appointment Heather Unsinger and Ben Eason who both join as group director in the US. Unsinger will be responsible for overseeing the growth of Teads strategic CPG and Auto clients, whereas Eason [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of #RecommendHER, a new global initiative to run during March 2021, that will provide USD $500,000 (£360,051) of [...]

Didomi, a Paris-based marketing technology company, has successfully won again on appeal in a US federal appeals court achieving the dismissal of a nuisance patent infringement lawsuit by Veripath, Inc. Veripath claimed that cookie consent notices on Didomi’s website violated [...]

In today's ExchangeWire news digest: DoubleVerify identifies a new CTV ad fraud scheme dubbed "SneakyTerra"; Adwanted Group partners with Mediatel to acquire the shares of the company's retired stakeholders; and TikTok parent-company ByteDance pays USD $92m to settle a class [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: North Dakota proposes a law that could force app store operators to permit alternative payment systems; global mobile tech company [...]

Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first US office, and appointing a new board, as well as a chief revenue officer specialising in growth. Former CRO of DoubleVerify, Mark Pearlstein, is [...]