PubMatic has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behaviour in [...]

Blue Billywig and Applicaster are proud to announce their collaboration on a TV media app for Omroep Brabant, a leading regional television and radio broadcaster in the Netherlands. Blue Billywig has worked with Omroep Brabant since 2009 to take their video [...]

Connatix, the leading video technology company for premium publishers and advertisers, announced its recognition as a Google certified publishing partner (GCPP). The certification underscores Connatix’s expertise in providing publishers with innovative video solutions that drive their businesses forward.  As a certified [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Activate. This groundbreaking new end-to-end supply path optimisation (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium [...]

In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events. Shopify sheds staff, sells logistics business Shopify will lay off around [...]

Connatix, the leading video technology company for premium publishers and advertisers, today (May 4th, 2023) announced the launch of its content creation suite – an expansive set of tools to help publishers create new video content, elevate storytelling, grow video [...]

Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.  Powered by cutting-edge, machine learning technology, IAS measurement [...]

In today's ExchangeWire news digest: Getir look to acquire Flink; Vice Media reportedly prepare to file bankruptcy; and ad spend on Amazon Prime grows. Getir in talks to acquire Flink Rapid delivery service Getir is reportedly in talks to acquire Flink. The [...]

Adaptive streaming company, SeenThis, announce that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology ​​.  The study [...]

AdPlayer.Pro, un proveedor internacional de soluciones de publicidad en vídeo outstream, ha ampliado su portafolio de formatos outstream con la nueva variación de formato Sticky  - Flexible Sticky (Pegajoso Flexible). Según el anuncio oficial de la compañía, el formato publicitario Flexible [...]