In this contributed article written exclusively for ExchangeWire, Bill Swanson, EMEA strategy lead, IRIS.TV, discusses how contextual video data and the unification of linear and CTV can fuel omnichannel growth in the privacy-first era. The mass consumer migration from linear TV [...]

TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags. The certification recognises TheViewPoint for adopting the CTV industry’s best practices in delivery [...]

TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with Zone·tv, a pioneer of personalised pay-TV channels powered by AI, to provide it with refined ad management and optimisation solutions. Zone·tv is at the forefront of the transition [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its 2022 Industry Pulse Report – India Edition. Surveying digital media experts across India, IAS found that improving mobile experiences, measuring quality for social media campaigns, and [...]

AdPlayer.Pro, an international provider of outstream video advertising solutions, has released the company’s Q4 2021 business results, reporting the further increase of video ad serving volumes, as well as new partnerships on the supply side.  According to the announcement, the number [...]

AdPlayer.Pro, el proveedor internacional de soluciones de publicidad en vídeo outstream, ha publicado los resultados comerciales del cuarto trimestre de 2021 de la compañía, que demuestran el aumento de los volúmenes de impresiones de anuncios de vídeo servidos, así como [...]

Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok in North America (US and Canada), UK, and EU. Powered by Zefr’s [...]

Following hot on the heels from recent senior hires in the Nordics and Singapore, all-in-one online video platform Blue Billywig today announces the appointment of Hugo ten Brink to drive business development across Europe. Hugo is an industry veteran, with a [...]

TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, after successful Beta tests has officially released its one-of-a-kind machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with [...]

In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align in the post-cookie ecosystem, and how techniques should evolve to protect video content for brands and consumers. How is the upcoming [...]