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  • Kuaishou Close Zynn; NotCo Reach Unicorn Status

    In today's ExchangeWire news digest: Kuaishou announce they will close down their Zynn app; plant-based food maker NotCo secure Unicorn status after new funding round; and Australian agencies Half Dome and Consumedia merge.   Kuaisho shutter Zynn app Chinese tech company Kuaishou have [...]

  • Electric Advertising: Q&A with Adrian Keen, InstaVolt

    Amid the furore of the pandemic, last year it was announced that new petrol and diesel cars will no longer be sold in the UK from 2030 onwards, with similar measures imposed by nations including Canada, France, Norway, and the [...]

  • DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering & Additional New Solutions

    DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. “Earning MRC [...]

  • Xandr Platform Growth Accelerates in the First Half of 2021

    Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV,  shared results of premium video, CTV and curated media spend on its platform for Q2 2021, which saw significant increases. In the busy quarter, Xandr debuted first-of-its-kind technology, [...]

  • TheViewPoint Unlocks the OTT Space for Caracol TV

    TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has teamed up with Caracol TV, one of Colombia’s most popular national television networks, to provide the broadcaster with the retrofitting opportunities of the OTT advertising. Caracol TV is a well-established [...]

  • Garrett MacDonald Joins IRIS.TV as Chief Commercial Officer

    IRIS.TV, the leading video data platform, has announced the appointment of Garrett MacDonald as chief commercial officer. In his new role, MacDonald will oversee all global go-to-market efforts for IRIS.TV and help the advertising ecosystem extract maximum value from their [...]

  • Teiffyon Parry Joins Smart as EVP Global Demand

    Smart AdServer, the leading independent ad monetisation platform, today announced the appointment of respected ad tech leader, Teiffyon Parry, as EVP global demand to drive continued growth of the company’s demand offering. Parry, who will manage the company’s demand group [...]

  • ShowHeroes Group Hires Richard Hughes as Agency Director for UK

    ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, is continuing its growth in the UK market with the appointment of Richard Hughes as agency director. Richard previously worked at The Guardian for 7 years, [...]

  • Videogyan Partner with VlogBox to Jump on the CTV Train

    Videogyan, a kids animation studio with over 20 million subscribers on YouTube, has announced its cooperation with VlogBox in an effort to expand their reach across new audiences and distribute their content through multiple CTV platforms. For the initial phase of [...]

  • Epom Launches Its Exciting DSP 4.10: Updates Include Analytics Changes, New Permissions Options & More

    Epom is a leading ad tech company that has designed a family of products for meaningful advertising. Its products focus on creating cost-effective and easy to use solutions for ad serving and ad management. The flagship product in its currently [...]