VlogBox, a content monetisation platform, and Sprout Studios, an animation studio, have announced a strategic partnership through which they aim to distribute and monetise Sprout Studios animations on Connected TV markets, starting with Roku.  Connected TV is commonly considered as the [...]

Taboola, the world’s leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating “stories” format that users love on social media, now on publisher sites for the [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Roku forges a deal to rescue Quibi's content; OpenAp launches an SSP for TV; Google admits to carrying out an [...]

Verve Group, a global brand performance ad platform, today announced the acquisition of Nexstar Inc.’s digital video advertising technology platform, formerly known as LKQD. The digital video platform reaches over 200 million unique monthly users in the US across desktop, [...]

In today's ExchangeWire news digest: Roku acquires the rights to collapsed Quibi's portfolio of content; the CMA launches a formal investigation into Google's plans for its Privacy Sandbox; and TikTok ends 2020 as the world's highest-grossing app.   Roku buys rights to [...]

In today's ExchangeWire news digest: ViacomCBS reaches a deal with Hulu+ Live TV for the virtual channel to carry 14 of its cable networks; a report from Klear finds that influencer reach and impact grew by 57% in 2020; and [...]

In today's ExchangeWire news digest: Fakespot reports notable levels of fraud on Shopify; S4 Capital acquires 2 new agencies and merges them with MightyHive and MediaMonks; and Univision plans to launch a new streaming service in the first half of [...]

Showheroes SE, tra i player leader in Europa, piattaforma indipendente per publishers e advertisers, annuncia la costituzione di Showheroes Group. Sotto la nuova holding, ci saranno 6 divisioni di business con servizi e attività ben definiti e verranno integrate Streamads (Paesi [...]

ShowHeroes SE, líder independiente europeo de vídeo para editores y marcas, anuncia el lanzamiento de ShowHeroes Group. Desde hoy, la nueva entidad ShowHeroes Group, será el paraguas del grupo más innovador en ad tech y medios especializado en video de [...]

ShowHeroes, leader européen indépendant de solutions vidéo digitales pour les éditeurs et annonceurs, crée la marque ombrelle ShowHeroes Group. La nouvelle entité regroupe six marques et solutions. Parmi les dernières acquisitions du groupe figure l’Italien Viralize, leader de la publicité [...]