In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: John Gentry to lead OpenX; Mediaocean acquires MBS; Choueiri partners with JW Player for outstream video ad-serving; Adverty [...]

FreeWheel, a Comcast company and one of the industry’s most complete advertising management solution, today launches its first Video Marketplace Report specifically for Europe, focusing on video advertising in Q3 2019. The paper shows a continued upward trend in premium [...]

Primis, the video discovery platform, has reached an agreement with Jukin Media, the global leader in user-generated entertainment, to distribute about 800 hours of Jukin’s programming across the Primis network. This will allow Jukin to extend its reach to new [...]

Primis, the video discovery platform, has launched an updated new publisher dashboard. With this new dashboard, Primis publishers will be able to monitor and measure the performance of their monetisation, content and syndication activities. Syndicators, like Reuters, will be able [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Kinetic launches OOH behavioural planning platform; Primis partners with Reuters; PubNative partners with fluct; impact of cookie matching [...]

Primis, The Video Discovery Platform has upgraded its ongoing partnership with Reuters to distribute its content across the Primis network. This partnership will allow Primis to add a high quality content provider to its extensive video content library. Reuters video [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK advertising revenue to reach £24bn in 2020; Tesco and McDonald’s become first brands to commit to IAB [...]

Primis, The Video Discovery Platform has joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user [...]

British Gas, working with nucleus, has become the first advertiser to utilise a new personalised video platform from A Million Ads. A Million Ads now creates personalised video ads, serving messages to viewers with a dynamic video, that speaks to [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global martech market hits USD$121.5bn (£94.6bn); AI measures emotional response to advertising; Verizon Media accelerates premium native supply [...]