In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taptica International rebrand reflects video advertising leadership; Bidstack reveals results of independent study by Lumen Research; digital ad [...]

Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, today announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US. [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Triton Digital announces acquisition of podcast powerhouse Omny Studio; MediaMath launches industry’s first contextual ad targeting solution [...]

There is no doubt that the television landscape is changing and as connected TV continues to grow, more brands are looking at the potential of video subscription services. So how can advertisers ensure they stay relevant in this evolving industry? [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ID5 publishes The State of Digital Identity; Triton Digital integrates a2x with TouchPoint DSP and AdPerform DSP; Prebid.org [...]

Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Publisher Platform Adomik Launches UK Office; DoubleVerify Acquires Digital Video Technology Company Zentrick; Lotame Sees 460% Growth in [...]

Video is the holy grail of sight, sound, and motion; but what impact does ad format have on its ability to engage users? ExchangeWire speaks with Kai Henniges (pictured below), CEO and co-founder, Video Intelligence, who explains why video advertising [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.; RTL Group [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Tech Lab Launches Podcast Measurement Compliance Programme; Index Exchange Sees Immediate Lift for Publishers After Implementing The [...]