On today’s news digest: WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad Formats On the keynote stage at Google Cloud Next on Tuesday, Google Cloud and WPP announced a partnership which will involve integrating [...]

AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad outstream, ha introducido mejoras significativas en su plataforma de servidor de publicidad en vídeo.  Esta última actualización está estratégicamente diseñada para facilitar la integración sin problemas de la Demanda publicitaria de Prebid, [...]

On today’s ExchangeWire digest: Walmart To Buy TV Maker Vizio for $2.3bn; TikTok Under European Commission Investigation; Legal Cases Over Greenwashing On The Rise  Retail giant Walmart is set to buy TV maker Vizio for $2.3bn (£1.8bn) in a move to [...]

On today’s ExchangeWire digest: OpenAI Launches Video Creation Tool Sora; £3bn Legal Action Case Against Meta; Over Half of Modern Gamers Look for Games Popular on Socials   Following its enormous success with ChatGPT, OpenAI has launched Sora, a new video creation [...]

On today’s ExchangeWire digest: Meta & Amazon Report Surging Profits; Threads Users Rise to 130 Million; YouTube Remains Online Video Leader  Big tech is reporting big, big profits. Meta shared a solid performance report for Q4 2023, posting a 25% year-on-year [...]

This week, on the ExchangeWire Stack: Netflix & WWE Strike Decade-Long Deal; Amazon Reveals Ad Sponsorship Models for Prime Video; Companies Prepare for Digital Markets Act  This week saw many updates in the SVOD and broadcasting landscapes. Netflix struck a deal [...]

Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear, the global online advertising market is gradually maturing. Not only will it be growing at a relatively slower pace in 2024 [...]

AdPlayer.Pro, a global provider of outstream SaaS video advertising solutions, has reported the company’s Q4 2023 results. As per the official announcement, Q4 2023 emerged as the standout quarter of the year, driven by a rewarding winter holiday season, which aligned [...]

AdPlayer.Pro, un proveedor global de soluciones de publicidad en vídeo outstream, ha informado los resultados del cuarto trimestre de 2023 de la empresa. Según el anuncio oficial, el cuarto trimestre de 2023 surgió como el trimestre más destacado del año, impulsado [...]

Today on the ExchangeWire Stack: UK Video Sector Grew 10% 2023; Amazon Launching Video Prime Ads at $30 CPMs; 77% of Publishers to Focus on Own Direct Channels in 2024   It has been a pretty big week in the world of [...]