The Future Of Viewability
Viewability remains a key issue in the programmatic landscape, with advertisers calling for transparency and standardisation of viewability measurement. In this Q&A, Nick Reid, UK MD, TubeMogul, shares his insights on viewability and evaluates the problems and the future of viewability. With advertisers [...]
Appnexus Makes Microsoft Inventory 100% Programmatic; Advertisers Want 3rd-Party Verification
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts's programmatic inventory sale; Advertisers call for third-party verification of measurements; ABC certifies ad viewability measurement products; and Sizmek and Tapad partner up. Appnexus [...]
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