DoubleVerify (DV), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality [...]

Pubstack is participating in the next AOP Association of Online Publishers event ‘Tech Talk’ with its webinar ‘How to maximise the value of your ad inventory? Actionable insights from your ad stack’  During the last years, ad tech has become a [...]

Meetrics, der führende europäische Ad Verification Anbieter, holt sich mit Patrik Paroubek namhafte Unterstützung ins Vertriebsteam. Der Vermarktungsspezialist wird künftig die Neukundenakquise sowie die Betreuung der Bestandskunden des Unternehmens in Deutschland, Österreich und der Schweiz von der Berliner Unternehmenszentrale aus [...]

Meetrics, the leading European Ad Verification provider, brings on well-known media expert. The Berlin based marketing specialist will in future be responsible for acquiring new customers and looking after the company's existing clients in Germany, Austria and Switzerland. Meetrics is advocating [...]

DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. “Earning MRC [...]

Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world's most advanced in-game advertising platform, to enable advertisers to place ads within its upcoming PC and console hit game Eden Falling. Eden Falling is an MMO-Lite [...]

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has released an industry report uncovering the state of media quality in the travel and hospitality sector, and measures advertisers can take to ensure their digital investments [...]

Integral Ad Science (Headquarter: NY, USA, CEO: Lisa Utzschneider, Tokyo Office: Chiyoda-ku Tokyo, IAS), a global leader in digital ad verification, today launched a Manga infobook titled “Understanding Ad Verification with Manga!”  Although awareness of ad verification as a solution [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a collaboration with Oracle Moat Measurement, a leader in real-time attention analytics, bringing new control, choice and transparency to advertisers working [...]

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of digital media across the APAC region, alongside global comparisons. Integral Ad [...]